For the ENGEMA voter awareness campaign for the 2024 Parliamentary Elections, we developed the full communication strategy. This included planning what types of content should be created, such as live-action videos, motion graphics, graphic posts, and interactive social media quizzes. We also determined the platforms for dissemination. Our team launched ENGEMA’s official Facebook and Instagram pages and guided their content rollout. We created the campaign’s name “ENGEMA” (އނގމ), which comes from the longer phrase އިންތިޚާބާ ގުޅުންހުރި މަޢުލޫމާތު. This translates to “information about the elections.” Beyond strategy, we designed the campaign’s branding, including its logo, and produced merchandise for quiz winners, ensuring a cohesive and engaging voter outreach initiative
ENGEMA Campaign
Client
International Foundation for Electoral Systems (IFES) & Elections Commission of Maldives
Year
2024
We developed the communication strategy for Solarelle Insurance by identifying their target audience and tailoring messaging to highlight both the importance of insurance and the range of products available. The strategy combined awareness-building with marketing in order to strengthen Solarelle’s presence and customer engagement. To ensure alignment, we conducted sessions with Solarelle Insurance staff in both Malé and Addu City branches. During these sessions we explained the communication strategy and provided guidance on how the staff could support its implementation.
Solarelle Insurance
Client
Solarelle Insurance
Year
2024
